A June 2026 Amazon India advertisement featuring Aryabhata sparked sharp public backlash and calls to #BoycottAmazon, highlighting expectations for cultural sensitivity in mass communication. This analysis contextualizes the incident with a rigorous overview of Aryabhata’s scientific legacy—from the Aryabhatiya’s structure to kuṭṭaka methods, early sine tables, and an accurate approximation of π. It clarifies the…